Fourlaps Men: Athletic Apparel

Modern, ivy-league inspired Fourlaps athletic apparel is a response to what Designer and Founder Daniel Shapiro found to be increasingly expensive, loud, and overly designed athletic options for men. Fourlaps launched a few weeks ago and I peeked the line last week in NYC. It boasts everything you’ve come to expect from your athletic apparel — anti-microbial, no-stink, moisture-wicking fabric, pockets to keep your phone safe and dry, but without the sticker shock. Most pieces are under $50. Shapiro hails from Gap, American Eagle, and Old Navy and clearly picked up an affinity for simple styling in great colors and value. Fourlaps is taking the lead in the running to be a new, classic, American brand.